Whether it be because of patronage, partnerships, philanthropy, subsidies or true collaboration, relationships between businesses and artists are multiplying tenfold.
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Simon Robert, Stéphanie Lepage and Élisabeth Lepage will present their respective (Loto-Quebec, Aéroports de Montréal and Roots Canada) approaches to relations with art and culture. From social responsibility to marketing imperatives, in addition to fostering a brand’s identity around art and culture, they will discuss the different implications of such relationships.
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Nathalie Courville, professor at HEC Montréal and a specialist in matters of partnerships between art and business will moderate the discussion.
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Moderated by Nathalie Courville (President, Courville Communications & Marketing)
First Canadian woman graduated from the International Airport Accreditation Program, ACI-IAP (2012). She has obtained a Bachelor degree in Business Administration specialised in Tourism, UQAM (2000). She has also obtained a Graduate Certificate in Marketing Management from McGill University (2003).
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Since 2003, she is responsible for the Aéroports de Montréal’s identity program. She is now Director Medias Relations, Corporate Positioning, and Partnerships. She has actively contributed to develop the art program and to manage major art contest integrated to the architecture of the airport. She has been Administrator on the Board of Foundry Darling, an artist residence and exhibition hall in Montréal (2007-2010)
A corporate manager helping his company to improve and have a positive impact on the society, Simon's management supports all of the Company's actions contributing to sustainable development. More specifically, it ensures the continuous improvement of Loto-Québec's environmental and social performance through its Responsible Marketing Plan. Its sector also oversees the Loto-Québec Collection program, corporate volunteering and the employee fundraising campaign.
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Simon holds a DESS in Environmental Management from the University of Sherbrooke, a Bachelor's degree in Social Communication from UQAM and a Bachelor's degree in Physical Engineering. He is also a director of the Junior Chamber of Commerce of Montréal and is involved in various advisory committees in the field of social innovation.
Proficient on the branding strategy, Élisabeth Lepage is deeply involved in the growth of the brands she works for. Fascinated by the fundamental relationships between products and people, Lepage’s objective is to reinvent the approach consumers and buyers take.
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Élisabeth took a step in the major fashion and technology industries in New York, Paris, Toronto and her native hometown of Montreal. Today, her path demonstrates a profound determination and fundamental principle: vision and strategy are only tool and go hand-in-hand, this mantra has led Élisabeth win several awards and accomplishments.
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By using her creativity, Élisabeth has raised the visibility of internationally recognized brands like Mackage, Rad Hourani and most recently Frank & Oak. After having joined the company just after its inception, she supervised the Canadian development and planned to expand into the US market, where the brand has rapidly grown becoming one of he most recognized “omni-channel” brands in the world.
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“I treat brands as if they were a tribe with their distinctive, unique and authentic features and I get a kick out of delving into the reality of launching/re-launching them. “
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In 2015, Élisabeth took charge of the marketing department for the iconic Canadian brand Roots. She has since then been working on positioning the heritage brand in Canada, the United States and Asia where it has been a major success. Currently, she is active in renewing the image of the brand to ensure another 43 years of success to this national flagship.
Nathalie Courville has been involved in communications and marketing for nearly 30 years. After holding a variety of strategic positions in cultural and event organizations, she provides strategic consulting services in marketing, financing and event management, as well as developing the Canadian branch of the crowd-funding platform Kisskissbankbank.com.
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Nathalie Courville is a visiting professor at the HEC Montréal Chair of Arts Management and lecturer at DESS and Master's Degree in Management of Cultural Organizations. She also teaches event management, marketing and event financing at the Institute of Higher Studies in Social Communications in Brussels (IHECS). She has also been invited to give a module on sponsorship and private funding at INSEEC, Paris.
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Her first book, "Creating Winning Partnerships, from Sponsorship to Strategic Alliances", was published in August 2015 by Transcontinental.