The relationship between art and business is growing stronger, and the emergence of a wide range of corporate collections is a good example of this. In fact, this trend has taken a major turn given certain corporate collections now have as much of an impact on the world of art as do museums.
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This roundtable, moderated by Catherine Lafranchise, aims to provide an overview of the industry and its evolution over time. Our guests will also express their motivation behind their desire to partake in this initiative, as well as discuss the obstacles that have stood in their way since their beginnings. We will then discover the new trends that are shaking up the corporate collections industry, namely their repositioning as a major player in the field and the new ways to disseminate their works to the public.
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Photo credit : Martin Laporte
Christine Routhier has been working as a Research Officer at the Observatoire de la culture et des communications of the Institut de la statistique du Québec since 2001, where she is responsible for the visual arts, museum institutions and book industry sectors.
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She holds a master’s degree in Public Communication and a diploma in Museology. Christine Routhier previously worked in arts copyright management, in the organization of exhibitions, and as an analyst in the field of surveys and in museum evaluation.
Catherine Lafranchise is project coordinator for the Contemporary Art Galleries Association (AGAC). She just completed a master in management of cultural organization at HEC Montréal. Her research focuses on the management of artwork collections in Quebec companies. In september 2017, she wrote "A Guide to Collecting – Corporate Edition" published by AGAC.
Holding a management degree from UQAM, Marilène uses her project management and strategic planning expertise to support the development of the Cirque du Soleil corporate collections. She is responsible for the conservation, preservation and dissemination of the visual arts and costumes collections, which represent an important part of the organization’s rich heritage.
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With a view to making these collections more accessible to a wider public, Marilène implements partnerships, which contribute widely to Cirque du Soleil’s widening cultural outreach and to the promotion of talented artists.
Societal responsibility director for Loto-Québec, Simon manages the organisation's CSR strategy, the corporate Arts collection program (5000 pieces from 1200 artists), the employees volunteering program as well as the corporate fundraising campaign.