The greatest threat to entrepreneurs these days is not reject anymore, but indifference. In a complex and saturated media world, capturing people’s attention has become almost vain and impossible. As every great artist, creativity is the only antidote to indifference.
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This course aims at giving you the tools you need to stand out on social networks in an authentic and impactful way. With the instructors support you will be compelled to think as much as a journalist, a content creator or producer.
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Presented by Campus Infopresse
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Without registration, subject to seat availability.
Sacha Ouimet is fueled by challenges. A seasoned advertising pro and triathlete, with a graphic design diploma from UQÀM and an artistic direction degree from ESAG Penninghen in Paris, he first made his mark at Cossette. His original and daring vision, coupled with a passion for performance, led him to take charge of KBS less than a decade later.
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Since then, he has created exceptional integrated platforms and campaigns for giants of business and government like McDonald's, Subway, BMO Bank of Montreal, Keurig, the Ministry of Health and Social Services, Transport de Laval, the Federation of Quebec Maple Syrup Producers and many others.
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Recognized for his insatiable curiosity and keen sense of innovation, he is always ready to question the artistic process and seek new ways to marry creativity and customer strategy. Sacha is committed, alongside his partner and agency general manager, Pierre-Luc Paiement, to lead KBS to new heights.
Following his undergraduate studies in multimedia and eager to experience other cultures, Pierre-Luc moved to Amsterdam where he studied marketing. On his return to Quebec, he dipped his toes in the advertising world - first at Ogilvy, then with the digital team at Cossette.
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The opportunity to work on the client side led him to Bose, in Boston, where he was head of digital marketing for the North American market. He went on to manage BRP’s center of marketing excellence and took on the role of Director of Marketing Communications at renowned experience-maker, Moment Factory.
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His appointment as managing director of KBS Montreal, in 2016, was a turning point for the agency, marking a shift from traditional advertising towards a focus on innovation and the digital sector.