Presented each year in September, the World Press Photo Montréal exhibition is now considered an essential ritual of the Montréal cultural season, welcoming more than 55,000 visitors who, in 30 days, gather around a captivating exhibition and engaging stories. General manager of the event, Yann Fortier explains how communications, marketing, partnerships, a model based on flexibility and breaking down silos contributed to the success of this event, whose content is based on a powerful and moving storytelling. At the end of the workshop, participants will be better equipped to apply and improve their storytelling and content creation practices.
Yann Fortier is a Strategic Copywriter, Content Creator, Publication Collaborator, General Manager of the World Press Photo Montreal and Instructor at Campus Infopresse. Since 2011, he has written for more than 300 brands, agencies and organizations involved in several areas of innovation in Quebec and Canada.
A Certified Editor, he has been Vice President of Communications at Newad, Senior Communications Advisor at Gesca (La Presse), Head of Communications at TVA Group, TVA International and Motion International. He has also acted as Senior Relationship Manager at the Montreal International Jazz Festival and the FrancoFolies, Editor-in-Chief of NIGHTLIFE magazine and Associate Editor of FORCE magazine.